Digital in China is Different…

Even the largest and most successful brands have had trouble expanding into the Chinese market. In most cases this has nothing to do with the company or product itself and everything to do with how their product has been packaged, marketed, and perceived by the Chinese consumer. That’s because digital in China is different.

If you really want to connect to your Chinese audience and earn their business, then you need to understand their digital world.

From Baidu to C-Trip, WeChat to Weibo and every platform in between, Chinese consumers search for and make decisions via a unique user journey tailored to their consumer habits, cultural background and fast-paced lifestyle.

The bottom line is that no matter how well prepared you are for the Chinese market, it can be difficult to navigate. Rely on experts, not luck.